Johnny C. Taylor Jr. tackles your human resources questions as part of a series for USA TODAY. Taylor is president and CEO of the Society for Human Resource Management, the world's largest HR professional society and author of "Reset: A Leader’s Guide to Work in an Age of Upheaval.”

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Question: I’ve been on hiatus from my career as a marketing manager and am looking to return to work. Several people have recommended that I look into “returnships.” What are returnships, and how well do they work? –Broderick

Answer: It’s fantastic that you're considering a return to your marketing career! Reentering the workforce after a break can be daunting, but returnships offer a structured and supportive way to transition back in.

A returnship is essentially a professional internship designed for experienced individuals who have taken a career break. It’s a structured program providing opportunities to refresh your skills, learn new technologies, and reconnect with the professional world. Think of it as a bridge between your previous career and your next chapter.

Many companies recognize the value of returnships, so these programs are offered across various industries, and there are plenty of success stories. For example, Mastercard has seen significant success in converting returnship participants into full-time employees. This demonstrates the effectiveness of these programs for both individuals and organizations.

Returnships typically last a few months and involve hands-on work, mentorship, and professional development. While some returnships are paid, others are unpaid but often lead to full-time positions. The primary goal is to provide a smooth reentry into the workforce and help you regain your professional footing.

For individuals such as yourself, returnships can be a game changer. They offer a chance to update your skills, network with industry professionals, and build confidence. By participating in a returnship, you can demonstrate your value to potential employers and increase your chances of securing a fulfilling new role.

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As I navigate my career path, I’ve noticed that some people have found success by leveraging a targeted social media approach. This has piqued my interest, and I’m eager to learn more about using social media to create job opportunities and advance my career. How can I best do this? – Kai

Social media has undeniably transformed the career landscape. It’s no longer just a platform for personal connections; it’s a powerful tool for career advancement. Let’s explore how you can harness its potential to propel your career forward:

◾ Build a strong online presence: Create a compelling professional profile on platforms such as LinkedIn. Your profile should be a digital resume showcasing your skills, experience, and career goals. Use a professional headshot and write a concise, engaging summary highlighting your unique value proposition.

◾ Engage with your industry: Join industry-specific groups, follow influential professionals, and track key industry topics. Share valuable content, participate in discussions, and demonstrate your expertise. This helps you establish yourself as a thought leader and expands your network.

◾ Network strategically: Connect with people in your desired industry, from colleagues to potential employers. Leverage platforms like LinkedIn to send personalized messages and initiate conversations. Attend virtual conferences and webinars to connect with professionals in your field.

◾ Job search and research: Use social media to discover job opportunities, research companies, and learn about industry trends. Platforms such as LinkedIn, Twitter, and Instagram often have job boards or relevant hashtags. Glassdoor and other review sites can provide valuable insights into company culture and employee experiences.

◾ Maintain a professional image: Remember, your online presence reflects your professional brand. Be mindful of what you share on social media. Ensure your content aligns with your career goals and is free from anything perceived as unprofessional.

By strategically using social media, you can significantly enhance your career prospects. These are platforms to showcase your passion, build relationships, and stay informed about industry developments. Remember, consistency and authenticity are vital to building a strong online presence. 

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