Coffee is a go-to drink for most Americans, with more than six out of 10 downing a cup daily. Folks can celebrate the beverage on National Coffee Day, which is Sunday, Sept. 29, with many coffee spots having specials and freebies.

Coffee consumption hit a two-decade high earlier this year, with about 67% of U.S. adults having at least one cup daily, according to a January survey from the National Coffee Association. That dipped slightly to 63% in a subsequent July 2024 NCA survey, also conducted for the trade association by Dig Insights.

Coffee lovers are increasingly getting their java jolt away from home, too. More than one-third of the respondents who said they had coffee in the past day (36%) got their caffeine fix away from home, the highest level since the COVID-19 pandemic.

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National Coffee Day facts

  • How much coffee do we drink? About 2½ cups per person each day, the NCA survey found.
  • Favorite brands: Starbucks edges out Dunkin' as the favorite coffee brand, with 48% of those in the Drive Research survey preferring that brand, compared to 45% for Dunkin'. Other favorites? Folgers (29%), McDonald's McCafé (18%), and Green Mountain (18%).
  • How we drink our coffee: With milk or creamer (39%); with sweetener and milk or cream (38%), black (18%); with sweetener (5%).
  • Coffee and health: Coffee drinking has some health benefits with research suggesting two to three cups daily might help you live longer and reduce risk of heart disease and stroke. But you may want to make sure you don't drink too much coffee, as many experts suggest no more than four cups daily.

Coffee is "a touchstone in Americans' everyday lives," said National Coffee Association president and CEO William “Bill” Murray in a statement. "It embodies comforting traditions, provides fun opportunities to try new trends, and people are increasingly aware of significant scientific evidence that drinking coffee is associated with positive health outcomes."

Here's some deals on coffee for National Coffee Day; a few extend to Tuesday, Oct. 1, which is International Coffee Day. Remember, check social media for promotions at your favorite local coffee shops.

Dunkin': Free coffee on National Coffee Day

For National Coffee Day on Sunday, members of the Dunkin' Rewards loyalty program can get a free medium hot or iced coffee with any purchase (limit one per member; excludes Cold Brew & Nitro Cold Brew).

Want to be immersed in the aroma of the chain's coffee and treats? You can get an Original Blend scented candle ($34.95) – the candle exudes scents of espresso bean, cold brewed coffee and cream – and Perfect Combo Air Freshener ($12), which brings the smells of a Dunkin’ frosted strawberry sprinkle donut and iced coffee with cream to your car. Both are available on Homesick.com.

Krispy Kreme: Free coffee and doughnut discount

Get a free medium hot or iced coffee with any purchase Sunday at Krispy Kreme. You can also get a dozen Original Glazed doughnuts for $2 with the purchase of any dozen. Offer is good while supplies last in stores and drive-thru at participating locations, and for pickup or delivery when you order online or on the mobile app (use promo codes COFFEE and BOGO2).

Starbucks: Amazon has coffee at home deals

On Amazon, you can get $10 off Pike Place Medium Roast and Pumpkin Spice Cold Brew Concentrate and other eligible products, when you spend $50 Starbucks at home products (available while supplies last). Then on Sunday, from 1-3 p.m. ET, you can listen tune in on Twitch for a free event "At Home With Sofi Tukker," starring the duo with music paired to coffee.

Peet's Coffee: Free coffee on National Coffee Day

Stop by any Peet's Coffee location for a free small drip coffee or cold brew on Sunday. Until then, through Sunday, members of the Peetnick Rewards loyalty program can get a free upsize to their beverage. Also, shoppers on peets.com get 25% off on purchases including Peet’s Coffee beans, K-Cups, espresso capsules, and its new Ultra Coffee espresso concentrate, which you can mix with milk or water to create hot and cold drinks at home.

More National Coffee Day deals

  • AeroPress: The maker of portable coffee makers has 20% off its products on Sunday (Use code: NATIONALCOFFEEDAY). Included is a brand new model, the AeroPress Premium, which becomes available on Sunday, brews coffee in less than two minutes. All AeroPress products make espresso-style cold brew, lattes and traditional American brewed coffee.
  • Atlas Coffee Club: Through Wednesday, Oct. 2, the subscription service, which has coffees from around the world including Brazil, Peru and Papua New Guinea, is giving any new subscribers a free 12-ounce bag of premium, single-origin coffee (just pay the shipping). Use code FREECOFFEEDAY and get your first shipment for just $4.95 (regularly subscriptions start at $11.
  • Baskin-Robbins: The ice cream chain has its Cappuccino Blasts discount-priced at $5 for a small, $6 for a medium and $7 for a large, until Oct. 31.
  • Better Buzz: Get Double Rewards points on all purchases made on Sunday at the chain's 25 locations in Southern California and Arizona.
  • Biggby Coffee: Download the Biggby Coffee app and get a free 16-ounce hot or iced coffee Sunday at one of the chain's 400-plus locations for National Coffee Day. You can upgrade in size for additional cost, too. Also, you will be entered into a contest to win your share of a $50,000 digital gift card giveaway.
  • Black Rock Coffee Bar: Get $4 medium hot and iced coffee drinks at all 144 locations across the U.S. on Sunday.
  • Burger King: Members of the Royal Perks loyalty program can get $1 any size hot coffee all day on Sunday.
  • Cambio Roasters: The aluminum K-cup pod maker is giving you a chance to win a year's supply. Just go to the website Monday to Saturday to sign up.
  • Circle K: You can get one free medium hot or iced coffee through Wednesday, Oct. 2. Download the Circle K mobile app to get the deal.
  • The Coffee Bean & Tea Leaf: Buy one beverage, get one free all day on Sunday.
  • Coffee mate: Starting Monday you have the chance to get a free 16-ounce bottle of Coffee mate's Bagel & Cream Cheese Flavored Creamer. Go to the website starting at noon ET on Monday (one per person; this item will not be available for retail sale).
  • Coffee Tamer: First-time customers on Sunday who buy one 50-count $14.99 box of Coffee Tamer, which reduces the acid in your joe, will get another box free (with the promo code YAYCoffeeDay2024).
  • Cusa Tea & Coffee: Through Monday, get 25% off all in-stock products including its instant coffee packets using the promo code COFFEEDAY25.
  • Denny's: Members of Denny's Rewards loyalty program get a free cup of coffee with the purchase of any Slam meal combo on Tuesday, Oct. 1, for International Coffee Day.
  • Dunn Brothers: Members of the Minneapolis-based chain's loyalty program can get a free small coffee on Sunday. Also, rewards members who make a transaction on Sunday will get a chance to win free coffee for a year – there will be one winner from Dunn Brothers' nearly 50 locations throughout Minnesota, South Dakota, Iowa, North Dakota, Texas and Wisconsin. One other perk: the first 5,000 customers who make a transaction across all locations will get one free coffee each of the last three months of 2024.
  • Eight O’Clock Coffee: Through Sunday, get 15% off any purchase of $75 or more with code: BESTBREW.
  • Free Rein Coffee: The coffee and lifestyle brand from Cole Hauser (Rip Wheeler on "Yellowstone") is giving online shoppers a free bag of Mesteño Coffee with any $50 purchase Sunday-Oct. 6. Also on the website, you can also enter to win a trip to meet Hauser in Montana.
  • Green Mountain Coffee Roasters: Get 25% off on your online purchases through Monday.
  • happy coffee: On Sunday, online shoppers who make any purchase also get a free ready-to-drink variety 4-pack – flavors are Caramel Latte, Cold Brew Coffee, Mocha Latte, Vanilla Latte – one per customer, while supplies last.
  • Icelandic Provisions: Get a free cup of Icelandic Provisions Extra Creamy Cold Brew Skyr whole milk yogurt when you buy one at your local grocery store. Just enter your phone number at this link, buy one 4.4-ounce cup, then send a picture of your receipt and you'll be reimbursed for the cost of one via Venmo or PayPal.
  • International Delight: Get a rebate on a can of International Delight Iced Coffee in the Ibotta app (you may be required to accumulate at least $20 credit via participation in other eligible offers before you can redeem this offer). And starting Sunday at 8 a.m. ET through November 10, you can enter the Sweet Ride Sweepstakes – the grand prize is a new car and a year supply of International Delight Iced Coffee cans.
  • Kolache Factory: Get a free 12-ounce cup of coffee on Sunday by showing a coupon found on the pastry bakery-café's Facebook, Instagram, and X – or simply ask for it in-store or curbside. No purchase necessary; offer not good online.
  • Kona Grill: During Happy Hour get $9 espresso martinis at all locations on Sunday.
  • Keurig: Shoppers get up to 50% on Keurig.com through Tuesday, Oct. 1. On Sunday, there will be live giveaways on Keurig's TikTok account and you can get deals up to 50% off on the account, too. Over on Instagram, be one of the first 100 to comment "COFFEE" on Keurig's post that goes live at 9:29 a.m. ET and win a free K-Brew+Chill Brewer. That too early for you? Post your best lounge look in Instagram Stories and tag @keurig for the chance to win a free brewer and coffee of your choice.
  • la Madeleine: Get a free drip coffee with any purchase in store or online Sunday-Tuesday.
  • Panera Bread: Currently, you can get three free month's membership in the restaurant chain's Unlimited Sip Club ($14.99 monthly or $119.99 annually), which gets you a beverage – choices include hot and cold coffee, teas and fountain drinks – every two hours, plus free refills of the same drink, along with other perks (new subscribers only, offer good until Oct. 31; cold Brew, espresso drinks, and other beverages not included in the subscription). All subscribers can also enter the Unlimited Sips, Ultimate Trips Sweepstakes opting in and spending $7 or more to win one of 300 prizes including three grand prizes – a trip for two to Italy, Greece or France – $500 travel gift card, $500 in Panera eGift cards, and other prizes.
  • Paris Baguette: Members of the PB Rewards loyalty program can get a free medium hot or iced Lavazza coffee with any purchase from Friday to Sunday.
  • Perkins American Food Co.: Through Oct. 7, buy-one-get-one-free retail coffee at participating Perkins locations. Flavors include Perkins House Blend, Chocolate Pecan Pie and Perkins Pumpkin Pie.
  • Philz Coffee: Win one of 50 cups of coffee the chain is giving away on Instagram on Sunday (only one entry per person is accepted).
  • Pilot and Flying J: Members of the travel centers' myRewards Plus loyalty program can get a free any-size hot or iced coffee all day on Sunday at participating locations. Find the offer in the myRewards Plus app. The chain's fall flavors include Bourbon Pecan hot coffee and Cinnamon Roll cold brew.
  • PJ's Coffee: Get a free 12-ounce hot or cold brew of the chain's new chicory beverage Sunday with the purchase of any pastry or breakfast sandwich (one per customer while supplies last). Also, you get a free 12-ounce hot coffee or cold brew with any whole bean coffee bag purchase through Sunday.
  • Playa Bowls: Members of the Playa Rewards loyalty program get a free 16-ounce Pumpkin Sweet Cream Cold Brew with the purchase of an Apple Turn Up or Jack O Lantern Acai Bowl on Sunday. Offer good in stores, online, and in the Playa Bowls mobile app.
  • Scooter's Coffee: Ahead of National Coffee Day, you can use the mobile app to get $1 off any size iced or hot brewed coffee through Saturday. Then on Sunday and Monday, get a free iced or hot brewed coffee, of any size, in the app. Be one of the first 25 customers at your location on Sunday and you get a free limited edition coffee mug.
  • Sheetz: Get any size cold brew coffee – including Pumpkin Pie Cold Brew – for 99 cents Sunday at any of Sheetz’s 750+ locations. To get the deal join My Sheetz Rewardz and find it in the Offerz tab of the Sheetz app.
  • Shipley Do-Nuts: Members of the Do-Happy Rewards loyalty program, get a free glazed donut with any purchase on Sunday at the more than 350 locations.
  • STK Steakhouse: On Sunday, get $9 espresso martinis during Happy Hour, at all locations.
  • Tim Hortons: Members of the Tims Rewards loyalty program can get a free medium hot or iced coffee with any purchase through Sunday at participating U.S. locations.
  • Tous les Jours: Through Sunday, get $1 brewed coffee during happy hour from 2 p.m. to 5 p.m.
  • Whataburger: Get a free 16-ounce iced coffee or 12-ounce hot coffee from 6 a.m. to 6 p.m. Sunday at any of the more than 1,050 locations in16 states (no purchase necessary).
  • YouChews: You can chew your coffee fix with these chewable energy supplements made with premium Kona coffee beans, cacao, and Guarana. Get 15% off for National Coffee Day when you order on Amazon.com.

Ziggi's Coffee: Members of the chain's rewards program can get a 16-ounce Daily Brew, Iced Coffee or Cold Brew for $1 on Sunday.

(This story was updated to add new information.)

Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.

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